Gain Deeper Insights Into Your Target Market with Researchware's Simply Powerful Tools for Qualitative Research

Why Use Software Tools for Qualitative Data Analysis?

Twenty-first century market research  can involve massive volumes of data - from social media, focus groups, open-ended survey data, and many other sources. Analyzing that data by hand - using highlighting pens, sticky notes, photocopying and clipping segments of your material, and mountains of paper - simply isn't feasible in a fast-paced research environment.

Enter today's software tools (known as CAQDAS for "Computer Assisted Qualitative Data Analysis Software"). With modern computing power behind them, CAQDAS software makes it possible to perform broad studies involving many subjects or themes, or to delve deeply into your data, teasing out emergent data. Computers excel at performing mechanical tasks such as organizing, tagging (coding), and retrieving data.

Using software tools for qualitative data analysis can help you:

• Use time more efficiently
• Broaden your research scope (more data, more participants, more themes, or more researchers working on the same data)
• Deepen your investigation into your data and analysis (code and analyze your data in minute detail)
• Discover connections within your data that might be missed otherwise

Why Choose RESEARCHWARE Software?

At Researchware, we believe that learning – including research – should be easy. We design our software tools to be easy to use, flexible, yet powerful. We stand behind our software with a money-back guarantee, generous license terms, experienced and friendly technical support, and a commitment to excellent customer service. We're a small company that offers personalized service. As such, we can be responsive to customers' individual needs. Some our software's best features developed from customer feedback!

HyperRESEARCH Software for Qualitative Research

HyperRESEARCH, our simply powerful content analysis tool, will aid you in any project involving analysis of qualitative data. HyperRESEARCH enables you to code and retrieve, build theories, and conduct analyses of your data. With its advanced multimedia capabilities, HyperRESEARCH allows you to work with text (including "rich text" and Unicode text), graphics, audio, and video sources — making it an invaluable research analysis tool regardless of your source material.

HyperRESEARCH is easy to use, powerful, and flexible - which means that no matter how you want to approach your data, the software will allow you to "do it your way." The intuitive interface and well-written documentation (now supplemented with online video) help get you up and running with your own data quickly and easily.

HyperRESEARCH is fully cross-platform. You can exchange your study files and sources with other Researchware users on your team, whether they use Mac OS X or Windows.

Interested in HyperRESEARCH? Learn more here:

• Video Overviews: HyperRESEARCH Basics and HyperRESEARCH Intermediate Webinar Replays
• Quick Tour of HyperRESEARCH: Explanation of major features with screen shots
• Why Choose HyperRESEARCH: A list of benefits you'll enjoy with HyperRESEARCH
• Pricing and Ordering: We offer volume discounts! Government/Nonprofit [501(c)(3)] and Educational organizations are eligible for special pricing.
• Download a Free Trial: Just fill out the form to the right to go to our trial/demo downloads page.
• Or skip right to Buy HyperRESEARCH!
• Want HyperTRANSCRIBE, too? Choose the HyperBUNDLE and add it to your cart. The HyperBUNDLE includes licenses for both software products, at an even greater discount!

HyperTRANSCRIBE Software for Human-Powered Transcription

HyperTRANSCRIBE is an easy-to-use transcription tool that helps you transcribe audio or video data from its source to a text file. It gives you keyboard controls over the playback of your audio or video files so you don't need to mess with a foot petal or other gear. While you type in the transcription window, HyperTRANSCRIBE plays back small chunks of your file. All of HyperTRANSCRIBE's settings are customizable, to give you complete control over looping and playback. Keyboard "shortcuts" let you set up text you'll be using frequently (such as speaker identification) and enter that pre-determined text with a quick keystroke. When the transcription is finished, HyperTRANSCRIBE can export your text to RTF or plain text for use in any other program, such as Microsoft Word or ResearchWare's HyperRESEARCH software.

HyperTRANSCRIBE: What It's Not

HyperTRANSCRIBE doesn't automatically generate a text transcription from your audio or video file. For that, you'll have to wait several more years while voice recongition software catches up to its full potential.

Interested in HyperTRANSCRIBE? Learn more here:

• Quick Tour of HyperTRANSCRIBE: Description of features with screen shots
• Why Choose HyperTRANSCRIBE: A list of benefits you'll enjoy with HyperTRANSCRIBE as well as reasons you may want to purchase a different transcription tool.
• Pricing and Ordering: We offer volume discounts! Government/Nonprofit [501(c)(3)] and Educational organizations are eligible for special pricing.
• Download a Free Trial: Just fill out the form to the right to go to our trial/demo downloads page.
• Or skip right to Buy HyperTRANSCRIBE!
• Want HyperRESEARCH, too? Choose the HyperBUNDLE and add it to your cart. The HyperBUNDLE includes licenses for both software products, at an even greater discount!

With tools from Researchware, you'll be able to dig deeply into your qualitative data to discover the insights you're looking for!

For more information on our products, see Introduction to Researchware Products.
For free trial or demo software, please complete the form to the right.