In an article in the April 19th, 2010 issue of the Hauseman Marketing Research Newsletter, the author discusses essential skills for employers to look for in hiring Market Researchers. Among those skills, the author cited proficency with HyperRESEARCH for qualitative analysis. Of course, we couldn't agree more! In the increasing sophisticated worlk of product and service marketing, coming up with clever "catch phrases" is just not enough - robust analytical skills are required. HyperRESEARCH makes harnessing that robust power intuitive and easy. For the full article, see http://www.hausmanmarketingletter.com/what-to-look-for-in-hiring-a-marketing-consultant-or-employee/.