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Understanding Film-Induced Tourism's impact on Rural areas with HyperRESEARCH

Tom Mordue of the University of Teesside used HyperRESEARCH in his study of "Television, Tourism, and Rural Life."  The article appears in the February 2009 issue of the Journal of Travel Research (Vol.47, No. 3, pp 332-345). From the abstract, "This article analyzes the relationship among dramaturgy, tourism, and rurality. Through an ethnographic study of Goathland in North Yorkshire—the filming location for the U.K. television drama series Heartbeat—the rural is shown to be a cultural performance that invokes certain lifestyle preferences that are both reliant and counterpoised to urban society. However, when urban viewers exchange the virtuality of television viewing for the corporeality of visiting the rural scenes that have become a familiar part of their cultural landscapes, the consequences are much more profound, nuanced, and complex than the demarcation of positive or negative impacts reified in certain managerialist discourses. Moreover, the article shows how the public and private spaces of the rural are being fundamentally transformed by the types of global consumption and mobility that film-induced tourism represents." The article can be viewed here.

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