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HyperRESEARCH used in the analysis of Manager - Researcher relationships

The lastest issue of the IMP Journal from the Industrial Marketing and Purchasing Group (IMP Group) contains an article on "Manager - Researcher Relationships: by Geoff Eastona of the Department of Marketing, Lancaster University Management School, Lancaster University.

In the article, HyperRESEARCH is used to analyze audio recordings of interviews with some 114 interviewees. The interviews were about an hour long on average. Forty three codes were used to code over 3600 sound extracts. The article can be found in the latest issue of the journal in PDF format here.

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