The Psychology of Women Section (POWS) of the British Psychological Society's three-day Annual Conference covers a wide range of issues including: gender, mental health, women's health, feminist theory, masculinities, sexualities, qualitative methodologies, disability, ethnicity, and racism. The conference takes place from Wednesday, July 11th to Friday, July 13th 2012, at Cumberland Lodge, Windsor, UK.The 2012 conference themes include Women and Austerity, Feminism and Media, Feminism and Sport, and Feminism and Trans-Feminism. Researchware's cofounder, Dr. Sharlene Hesse-Biber, is one of three distinguished keynote speakers, along with Vikki Krane and Natacha Kennedy, for this internationally recognized event. Dr. Hesse-Biber is speaking on Applying Feminist Principles of Praxis to Interrogate Austerity Policies and their Impact on Women's Lived Experiences and would be happy to meet with people interested in learning more about Researchware's Simply Powerful Tools for Qualitative Research throughout the conference. For more information on the conference, please see http://pows.bps.org.uk/pows/conference/conference_home.cfm.